D Digitally Bored

Digital marketing consultant · Pune, India

Marketing that connects discovery to demand.

I build evidence-led growth systems across B2B SaaS and B2C—from positioning and search strategy to content, campaigns, automation and sales enablement.

Explore results Email Gulit
14+years in digital marketing
9+years in B2B marketing
End-to-endstrategy through execution

Case studies & evidence

See the work behind the numbers.

Explore campaign results across search, social, paid media and publishing, with the original reporting captures.

Complete evidence archive

Results across channels.

164.5MYouTube lifetime viewsYouTube lifetime channel report showing 164.5 million views 20.1Mautomotive ad impressionsAutomotive Google Ads report with 20.1 million impressions 15.93MInstagram impressionsInstagram Insights showing 15.93 million impressions 13.6MFacebook reach summaryFacebook reach and engagement summary 13.59MFacebook people reachedFacebook report showing 13.59 million people reached 12.6Mpaid-social impressionsPaid social dashboard showing 12.6 million impressions
01
Enterprise SaaS

Building ProductDossier’s marketing function from zero

Joined before a formal marketing engine existed and built the research, website, content, inbound, outbound, SEO, SEM, collateral and sales-support foundation for a complex enterprise project-management product.

10+B2B leads per day by year two
₹50L–₹1Crtypical converted opportunity value
2015–2020continuous tenure and progression
Research → positioning → demand → sales support
9.17MInstagram accounts reachedAdditional Instagram audience reach evidence 8.84Msearch impressionsSearch Console report showing 8.84 million impressions 8.45Mwebsite page viewsContent and discovery website analytics showing 8.45 million page views 4.02Mwebsite usersContent and discovery website analytics showing 4.02 million users 3.36MGoogle Ads impressionsGoogle Ads report showing 3.36 million impressions 3.1Mwebsite eventsWebsite analytics showing 3.1 million events 2.8MMeta views / 28 daysPCSA Meta Insights showing 2.8 million views 1.5Mwebsite events / 90 daysWebsite analytics showing 1.5 million events 1.39MGoogle Ads conversion valueGoogle Ads conversion value report
02
EducationOrganic growth

Turning complex education topics into search demand

Built research-led content systems, search-intent maps and on-page optimisation for Bhartiya Shiksha Board and Patanjali Civil Services Academy.

28.3K BSB clicks / 3 months 32.3% PCSA search CTR 9.4 BSB average position
03
Audience growthIntegrated campaign

Making educator-led content discoverable at scale

Connected topical planning, video packaging, search visibility and social amplification to grow an audience around civil-services education.

715K YouTube views / 28 days 7.9K new subscribers / 28 days 17.4K Meta link clicks / 28 days
920.4Kminutes viewedVideo performance report showing 920.4 thousand minutes viewed 870Ksearch impressionsSearch Console report showing 870 thousand impressions 829.6KInstagram accounts reachedInstagram report showing 829,595 accounts reached 810Kwebsite views / 90 daysWebsite analytics showing 810 thousand views 796KFacebook post reachFacebook overview showing 796,062 post reach 715KYouTube views / 28 daysPCSA YouTube Studio report showing 715,375 views 498KBSB search impressionsBSB Search Console report showing 498 thousand impressions $406Kaccount revenue shownAnalytics report showing 406 thousand dollars total revenue 371KINR paid-social spendPaid social campaign and audience analysis 346.7Kthree-second video viewsVideo retention report showing 346.7 thousand three-second views 262Kactive website usersWebsite analytics showing 262 thousand active users 230Kactive website usersWebsite audience report showing 230 thousand active users
04
B2B growthLifecycle marketing

Connecting organic acquisition to follow-up

Led positioning, website growth, publishing and HubSpot lifecycle programmes at Integritty—linking content and conversion paths with nurture, routing and sales follow-up.

+157% website sessions YoY +248% new contacts YoY
05
Enterprise technologyRegional GTM

Translating complex products for regional buyers

Owned integrated communications for a B2B technology portfolio across Southeast Asia, Africa and the Middle East, spanning demand generation, buying-group content and sales enablement.

SEOPaid searchEmailCase studiesWhitepapersROI reporting
224Kanalytics usersAnalytics report showing 224 thousand users 196Kwebsite key eventsWebsite report showing 196 thousand key events 194.9Ktravel-brand sessionsTravel brand analytics showing 194,938 sessions 158KInstagram impressionsInstagram profile activity report 155Ksearch clicksSearch Console report showing 155 thousand clicks 146KBusiness Profile viewersGoogle Business Profile report showing 146 thousand viewers 125Kwebsite users / 7 daysWebsite analytics showing 125 thousand users 64Kactive website usersWebsite analytics showing 64 thousand active users 50.3Ksearch clicks / comparisonSearch performance comparison report 25Kactive website usersWebsite analytics showing 25 thousand active users £16.3KTechtron revenueTechtron acquisition and revenue dashboard 55Shipyaari campaignsShipyaari paid social campaign dashboard

01 / Bhartiya Shiksha Board

Building non-brand discovery

Challenge: Make institutional and curriculum content discoverable beyond branded searches.

Work: Search-intent mapping, educational content, on-page structure, internal linking and iterative Search Console analysis.

  • 28.3K organic clicks in three months
  • 498K search impressions
  • 5.7% CTR and 9.4 average position
Google Search Console evidence for Bhartiya Shiksha Board showing 28.3K clicks, 498K impressions, 5.7% CTR and average position 9.4 Google Search Console · three-month view ↗

02 / Patanjali Civil Services Academy

One audience engine across search, video and social

Challenge: Turn education content into sustained discovery, viewing and admissions interest across channels.

Work: Topic planning, research, copy, creative direction, video packaging, publishing and performance-led iteration.

  • 715,375 YouTube views and 7.9K new subscribers in 28 days
  • 2.8M Meta views and 17.4K link clicks in 28 days
  • 15.9K search clicks with 32.3% CTR in three months
PCSA YouTube Studio showing 715,375 views, 30.2K watch hours and 7.9K subscribersYouTube Studio · 28 days ↗ PCSA Meta Insights showing 2.8 million views and 17.4 thousand link clicksMeta Insights · 28 days ↗

03 / PCSA paid admissions

Connecting acquisition with enrolment

Challenge: Launch a UPSC Foundation Batch and connect campaign delivery with admissions communication and reporting.

Work: Campaign planning, creative direction, paid-media coordination, reporting and budget-priority decisions.

  • 13,700 paid-campaign leads
  • 320 students enrolled
  • ₹8.45 Cr reported collections on ₹13.39L ad spend
PCSA paid admissions campaign case study with spend, leads, enrolments and collectionsCampaign report · 16 June–15 July 2026 ↗

04 / Consulting projects

Paid acquisition and analytics across sectors

Supported account-level work for a UK technology business and a logistics platform, translating campaign and website performance into actionable reporting.

  • Techtron: 6,965 sessions, 40 conversions and GBP 16.3K revenue in August 2022
  • Shipyaari: 12.6M impressions and 92.2K clicks across 55 campaigns in September 2022
Techtron acquisition analytics dashboardTechtron analytics ↗ Shipyaari paid social campaign dashboardShipyaari paid social ↗
POSITIONING • SEO-LED GROWTH • DEMAND GENERATION • CONTENT SYSTEMS • MARKETING AUTOMATION • SALES ENABLEMENT

Experience

Built across the full growth journey.

From building an enterprise SaaS marketing function to leading regional campaigns and modern content operations.

Digital Marketing Consultant

Bhartiya Shiksha Board & Patanjali Civil Services Academy

Strategy, SEO, paid campaigns, content operations and implementation

Digital Marketing Manager

Hidden Brains InfoTech / ROCKEYE

Regional B2B communications, demand generation and sales enablement

Marketing Lead

Integritty Inc

B2B positioning, website growth, HubSpot and lifecycle programmes

Digital Marketing Coach · Part-time

upGrad

Live campaign reviews across strategy, SEO, paid media and analytics

Digital Marketing Consultant

Kairo5 Marcom

Digital strategy and implementation for Bavaria Motors, Techtron and Shipyaari

Marketing Engineer → Digital Marketing Manager

ProductDossier Solutions

Built enterprise SaaS marketing from the ground up over five years

Earlier digital marketing roles

xDirect Global Solutions · OpenERP India · XS CAD

SEO, content, campaigns and digital acquisition foundations

Writing & publishing

Content built for attention, trust and action.

I have written B2B thought leadership, executive ghostwriting, technical articles, brand content and four long-form fiction series—adapting voice and depth to the audience rather than forcing one style everywhere.

B2B thought leadershipExecutive ghostwritingTechnical articlesLong-form publishing
5.64M+views · 866 chapters · four titles
Cover of Transmigrated Scoundrel’s Exchange System
2.7M views

Transmigrated Scoundrel’s Exchange System

311 chapters · 4.77 from 99 ratings

Cover of Legend of the Young Master
1.3M views

Legend of the Young Master

233 chapters · 4.6 from 48 ratings

View evidence ↗
Cover of Arcane Immortal
1.0M views

Arcane Immortal

168 chapters · 4.95 from 28 ratings

Cover of Sorcerer’s Shadow
639.2K views

Sorcerer’s Shadow

154 chapters · 4.91 from 82 ratings

How I work

Research deeply. Build clearly. Measure honestly.

01

Find the real problem

Start with buyers, search behaviour, competitors, sales context and the evidence already available.

02

Build the system

Connect positioning, content, channels, automation and sales follow-up around one commercial goal.

03

Learn from performance

Use reporting to improve the next decision—not to decorate a presentation with vanity metrics.

Start a conversation

Need marketing that can move from strategy to execution?

I’m open to senior marketing roles and selected consulting engagements across B2B SaaS, technology, education and growth-focused organisations.

gulitupadhyay@gmail.com LinkedIn ↗