Portfolio

My Contribution

The client’s goal with this site was to get highly optimized evergreen content that could rank for many years to come without the need to keep publishing new content. Get quality backlinks for their travel portal. 

He wanted from an SEO perspective, it’s content should be that people always search for, year round.

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The type of content that has the biggest ROI. We write it, optimize it, maintain it, and it’s there forever, pulling in visitors from Google, all day every day.

The specific niche I chose for this website was a mix of outdoors, travel and leisure. The reason I chose that niche is because I had noticed a couple of hobby sites dominating the SERPs, in addition to a bunch of high authority lifestyle blogs.

Those sites were getting old and their content wasn’t exactly all that great. So we figured the time was right for someone else to take over those rankings with better, more informative, targeted content

PROJECT DESCRIPTION:

GETTING THE GREEN

GROWTH-DRIVEN MARKETING FOR BRAND RECOGNITION AND EXPERTISE

Starting from scratch, I lead the charge to create this completely new brand in an emerging product category. We created the brand, logo design, content strategy, and original template to embrace the simple, straightforward approach to CBD purchasing that CBD brand values. Over the months, we worked with CBD brand Online on a design strategy, focusing primarily on product package inserts.

Creating a digital strategy from the ground up is always an exciting challenge. The team created an initial and ongoing digital strategy that grows and expands in response to the data we collect – as our strategies always do! We wanted to establish CBD brand as a one-stop-shop for all things CBD, from education and news to the perfect place to buy a wide variety of highly-vetted, quality CBD products. With the strict regulations around digital advertising for CBD, solid inbound marketing tactics were the way to get this new company on the map.

The Impact

RESULTS:

AFTER THE FIRST SIX MONTHS,CBD BRAND HAD:

444%INCREASE IN TRAFFIC

1,159%INCREASE IN TRANSACTIONS

912%INCREASE IN REVENUE

THE WORK

We started building almost from the ground up – as a fresh startup, the company was in need of an agency that could build their marketing and grow it along with them.

Using the information we acquired from a comprehensive audit of the website, Google Analytics, and current inbound marketing best practices, we found the aspects of their site that could be updated for the greatest impact on their search engine rankings – and, of course, their bottom line.

• Added https to WordPress & HubSpot
• Compressed images to improve page load time
• Optimized links throughout the site
• Site page design changes to improve user experience
• Added testimonials and meetings embed to further improve user experience
• Comprehensive blog plan to establish place as an industry expert
• A/B testing on landing pages to determine the best way to reach different audiences
• Migrated blog to HubSpot for better tracking capabilities

YEAR-OVER-YEAR RESULTS

• 157% increase in site visits
• 248% increase in contacts
• 116% increase in pageviews, 91% increase in unique pageviews
• 134% increase in blog views
• 444% increase in social media clicks
• 391% increase in social media interactions

Our research, UI site improvements, and inbound marketing techniques all lead to increases in site traffic – and, ultimately, in conversions.

As the brand continues to grow, we offer our growth-driven marketing services, allowing our plans to change with their needs for continued, marked improvement.