Lead generation

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White Paper Marketing – 30 ways to get more leads out of your campaigns

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Most large companies create ‘marquee’ content like white papers, reports and tools which, all too often, get spammed out to a massive email list then forgotten about. I have put together a few ideas on how to wring as much value as possible out of your assets. For this article I am assuming that the …

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What Really Works in B2B Lead Generation ( Tactics that Worked!)

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I’ve worked with some of the big names for B2B lead generation in different verticals. My experience of B2B lead generation was slightly other than what I expected and what I’d been told earlier from the company itself. After spending more than half a million on various digital advertising campaigns (targeted for B2B) and more …

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