Contrary to what some brands may think, generating viral content requires, above all, figuring out what makes users feel compelled to share rather than just click. If you think about some of the benchmark content that struck fire on social media, that fact becomes crystal-clear. There was “Gangnam Style,” which ended up surpassing 2 billion …
Most large companies create ‘marquee’ content like white papers, reports and tools which, all too often, get spammed out to a massive email list then forgotten about. I have put together a few ideas on how to wring as much value as possible out of your assets. For this article I am assuming that the …
White Paper Marketing – 30 ways to get more leads out of your campaigns Read More »
It’s often useful to take a step back in order to analyze your current marketing situation. One technique I find very useful for doing this is visualizing a marketing and sales funnel, examining this from a few different angles and using this to spot where digital marketing campaigns and optimization can be implemented for most …
I’ve worked with some of the big names for B2B lead generation in different verticals. My experience of B2B lead generation was slightly other than what I expected and what I’d been told earlier from the company itself. After spending more than half a million on various digital advertising campaigns (targeted for B2B) and more …
What Really Works in B2B Lead Generation ( Tactics that Worked!) Read More »
It IS possible to write with your audience and search engines in mind. Learn how to find your voice within the limitations of SEO here. In SEO and inbound marketing, the big buzzword of late has been ‘content.’ Everybody is concerned with developing and marketing great content. But the word itself, content, doesn’t mean anything more …
“Influencer marketing is critical for all brands because it’s the most effective driver of consideration and conversion. Trusted advocates are 4-10x more effective at driving sales, and 92% of consumers trust recommendations from people they don’t even know over a brand.” As for the future of influencer marketing, Experts expect it to get bigger, better, …
Developing relevant and timely content is now an essential part of your company’s marketing strategy. You understand Why Your Business Needs a Content Marketing Agency, and the green light has been given to hire one. But how do you navigate this growing field of business to find the right agency for you? Why Do you …
To create great content, you need great content creators. This guide will change the way you work with copywriters and ensure your relationships with writers run smoothly. A strong copywriter is a powerful asset to have. But having worked as both a writer and someone hiring writers, I’ve seen first-hand how potentially great relationships can …
Your LinkedIn profile is your online CV or your future business opportunity; it allows you to express your branding and put yourself out there for employers and customers to see. There are many reasons to create a LinkedIn profile, and not all of them are to find a new job. Many articles and posts may …
The holy grail of determining true social media ROI is to line social media activities up to sales. The relationships are valuable, yes. So is the engagement, the content, the brand awareness. But ultimately, you’re building all of those things so that you can increase the odds that people will spend money on you, donate …
10 metrices to boost your Sales (Leads) through Social Media Read More »
